Regiondo Logo

Privy

Interaction Design concept focusing on users privacy on mobile devices.

Design Brief

Privacy has always been a key part of human life. In today’s digital age of internet it is getting even more crucial for people to live life in privacy. We are today surrounded by various devices that can share are personal details like smart home devices, mobiles, laptops etc.. Design a solution that can be used within the ecosystem we have and provide users with a sense of privacy with respect to current standards.

Team Members

UX Designer: Ishan Gupta
UI Designer: Bimalesh Sahoo
Animator: Maria Novik

Tools Used

Figma | Miro
After Effects | Premiere Pro

My Role

  • Ideation for the concept.
  • User Research focusing on the concept.
  • User flow design, based on user research.
  • Make Prototype and define user interaction.
  • Design and ideate interactive and intuitive interactions.
  • Collaborate with UI Designer and animator, in order to have smooth animation.

Overview

Privy provides user with real time data about the application and it’s ongoing data sharing activities. View data activities of current app in a glance and stop & start permissions at will. Check which applications are accessing data in the background .

render privy

Research

People perceive privacy very differently. The common thread between the perception is:

Transparency

Control

Customization

Simplicity

Security

Problem Statement

Today there are a millions of applications and very user has about 80 applications installed on there phones. Each of them has a different set of privacy settings on the data that they use from our phones. But, once the user provides the access to application it nearly has no method to check what data is being shared or how frequently is it done. Some common pop-ups when we open a new application.

Allow dialouge prompt

Concept

Privy provides user with real-time data about the application and it’s ongoing data sharing activities.

  • Tap/Gesture based user interaction.
  • View data activities of current app in a glance and stop & start permissions at will.
  • View what apps in background are sharing data and at what frequency.

Define

Wireframes

wireframe

Moodboard

moodboard

Screen Design

The design is inspired from the motion of planets around sun, like sun is at the center of solar system, privacy is at the central idea of the application. The application is around the rings. These applications denote different things with different visual cues:

  • Size: The bigger the application icon (blob) is the more data that app shares over a long period of time.
  • Brightness: The frequency with which the application shares data is more.
  • Movement of the blob: The motion of the blob denotes that currently data is being shared.

User can click on any application and can see what the current permissions of data sharing are, they can then click on what data users wish to see is being shared. They can choose to turn off data sharing or click on delete button to request the company to delete the data as per the government rules.

screen design

User Feedback

We got positive reviews in the interview followed by the test conducted. The feedback received were:

  • Users were amazed how easy the concept was and wondered why this is not a norm.
  • They couldn’t specifically understand the analogy of the size, motion of icons but they could understand that those apps were sharing a lot of data.
  • User really liked the idea of knowing what data is being shred accurately and the feature to ask them to delete it.
  • They were concerned that if the application is developed we as creators might have even more data.
  • They were eager to use this application on the phone as soon as possible.

UX Impact

Project Highlights

Here are some of my other projects:

Want to know more?
A short call goes along way.
Reach out at ishaninde@gmail.com